UNEDITED (WORK IN PROGRESS)
Final Major Project UCA - 2026
UNEDITED is a brand-led public-interest platform designed to operate through multiple campaigns addressing different forms of language control. It looks at what gets edited, removed, softened, or hidden by people, platforms, and systems, and makes those decisions visible.
Our mission is to reveal and challenge the systems that shape public language by translating hidden moderation, editorial control, and institutional filtering into visible, legible design in public space and print.
We want to invision a culture where audiences recognise that information is designed, filtered, and framed, and where public language can be questioned rather than passively consumed.
D&AD
Tuborg brief - 2026
Uncap The Pressure is a conceptual campaign I created in response to the D&AD Tuborg brief. The project explores the everyday social and emotional pressures faced by Gen Z and repositions Tuborg as a brand that recognises and releases that tension rather than adding to it.
The campaign centres around a limited-edition “Six Pressure Pack,” where each bottle represents a different societal pressure, supported by bold posters, billboards, and an interactive card game. Together, the outcomes transform packaging into a storytelling device and position Tuborg within youth culture as socially aware, honest, and culturally relevant.
Carhartt WIP Promotion - 2025
This spatial promotion project reimagines how Carhartt WIP could be advertised within an urban environment. Responding to a brief focused on immersive brand experiences, I developed a “Work in Progress” campaign that plays on the brand’s WIP identity, using construction-site aesthetics, unfinished visuals, and industrial typography.
The outcome includes billboards, posters, motion graphics, and site-specific mockups placed in real locations such as Canterbury. Through custom typography, textured collage, and photography-led mockups, the project explores how advertising can transform overlooked public spaces into bold, culturally relevant brand moments.
Daily Mirror article: I was one of the first kids to have a smartphone - this is what parents should know children are doing' - 2024
This was an article I wrote for the Daily Mirror stating how I wished I grew up in the eighties and nineties - because children then couldn't be contacted 24/7 and didn't have to deal with online bullying
Internet Matters - Sky News, Channel 5, TalkRadio interview - 2019
My mum and I were on Sky News, Channel 5, and TalkRadio talking about the Internet Matters advice to get parents involved with their children’s online gaming. Click on the images to see the recordings.
Internet Matters - 2019
Supporting secondary school children online | A teens' experience
Online gaming, Fortnite - a teen's experience